Ballerinas – a photographic journey (13)

•May 22, 2012 • Leave a Comment

We’d spent quite a bit of time already in this magical area just outside of Kamloops BC and taken some great images but I wanted something a bit more intimate to capture not only the ruggedness of the landscape, but also how something or someone looks instantly predatory in it.  So, we created a pose with an intense look and a ballet dancer ready to spring from its lofty perspective.

We were both feeling a bit worn by this time but I have to hand it to the dancer, Morgan for giving it everything in this difficult position.  We left shortly after this and she could hardly walk down the steep slope due to her cramping quad muscle!

Bottom line though, you have to put in work to get results..

Dancer:  Morgan   Location:  Kamloops, BC

copyright 2012 Kelly Funk.  For more on the Ballerina series go to www.naturalwonders.ca

Ballerinas – a photographic journey (12)

•May 21, 2012 • Leave a Comment

Living in the Thompson Okanagan region of British Columbia is fantastic; the most sunshine in all of Canada, stunning late fall and early spring days, and very unique topography for those willing to put in the effort to find it…I am.

I had been up here earlier in the day because it’d been a year or so since I’d visited these hoodoos just outside of Kamloops.  I found this funky locale that I wanted the dancer to use as not only an element of her pose but also have her mimic the statuesque form of the rock formation.  It’s a bit of a hike but Morgan was  a trooper.  We agreed on the white outfit and pink pointe shoes as a contrast to the landscape and tried a few different angles and poses before finalizing this one.

When I work on the series it’s extremely important that the dancers love the pose and the final results, and I won’t move forward until we both feel we nailed the concept.

Dancer:  Morgan     Location:  Kamloops, BC

To see more of the series go to – www.naturalwonders.ca   Cheers, Kelly

Copyright 2012 Kelly Funk, all rights reserved

Ballerinas – a photographic journey (11)

•May 21, 2012 • Leave a Comment

I had been to this location on numerous occasions: Hiking, working and playing.  It’s a place that I hold in great reverence so when I envisioned this locale coupled with the Ballerina series, well, let’s just say it was more than a little exciting.

The weather had been spotty at best a week before the shoot, and as the coordination for the shoot brought us closer things started to shape up our way.  The weather gods had given us a 24 hour window, but would it hold out?  The answer was a resounding yes.  Shoot day turned out to be awesome and as I sit here at my desk a mere 24 hours later, the rain is bouncing off the road…I love it when a plan comes together :)

Scouting the location the day before proved invaluable…again!  I love to scout, for me it creates a much stronger product and allows me to be more creative not having to run around like the proverbial headless chicken.

The dancer I worked with, Morgan, as she always does, came with a work ethic that would rival anyone and we both put in maximum effort until we were both satisfied with the results.  I’ll be showing more of this shoot in the next entry so stay tuned!

Dancer – Morgan.  Location – Kamloops, BC.  See more of the series at www.naturalwonders.ca

copyright 2012 Kelly Funk.  All rights reserved

New Kamloops workshop: Camera and foundational photography basics

•March 5, 2012 • 25 Comments

Regarding my current line up of workshops, I get asked a lot whether students need any experience to take a class.  The short answer is no, not for most, as I do a short

camera basics before each workshop. However I’m now adding a more in depth ‘Camera Basics’ course that concentrates on foundational and fundamental principles of DSLR photography.  Topics covered will include:  Exposure (working in manual or M mode), understanding the importance of your histogram, creative control with depth of field, focus modes and focal cursor selections, composition, lighting, raw vs. jpg, filters and more.

Class dates will be floating.  Minimum of 4 required with a maximum of 8.  Duration will be approx. 4 hours and take place at TRU.  Cost is $90, taxes included.  Discount for group bookings of 4 or more.

If you’d like to be able to understand your camera and its functions, and take the frustration out of photography this will be a great introduction for you.DSC_0059 copyDSC_8821 funk

Images with Impact: Get your Business Noticed!

•February 29, 2012 • Leave a Comment

Impact.  Emotional response.  Visual recall.  Contact.  That’s the order in which imagery for your business should work.  In order to gain new clients and customers and hold on to the existing ones in today’s market place, advertising and marketing imagery has to grab one’s attention and simply not let go.  That comes with exciting, cutting edge visual concepts revolving around impactful imagery.

Stong, clean imagery that garners significant attention and affects the bottom line for businesses has clearly been established.  Your clients may not understand what captivates them and subsequently motivates them to seek your business, but at least part of the equation is fantastic lighting.   Simply put it’s the WOW factor.  Whether we’re talking about a line of products, a headshot or situational portrait, an industrial setting, or a retail space, great lighting is imperative to attract and retain clientele.

The bottom line here is that experienced pros know this; they know what makes a strong image, how it’s perceived and more importantly how to execute.

Of course there are other elements that go into strong promotional imagery: Good vision from the photographer/advertising agency, and a willingness to work in a cooperative effort with the business owner, time management, adaptability and of course an easy-going nature on the job!  Don’t discount that last one, it’s important.  The whole process of creating a strong product should be enjoyable, not something that a marketing manager or business owner tolerates while a cocky photographer tries to convince you they’re the greatest thing since sliced bread!

Look for a photographer with not a good rep, but a great one, someone who cares about producing top quality imagery within an affordable budget; and yes, they’re out there!  Of course technical ability is important, but in all honesty if you’re making a living with photography, technical skills should be second nature.  Look at their body of work, there should be a consistent model of strong, simple, impactful imagery that will help your business either get established or continue to grow and flourish.

Cheers! Kelly

‘Funk up’ your business portrait!

•February 4, 2012 • Leave a Comment

A good first impression is critical so a good headshot should be something that you don’t take lightly.  If it’s perceived as being unapproachable you may be in trouble!  Once you’re confident that you’ve put yourself out there in the best possible light, don’t be afraid to showcase something else that lets your personality show through in something a bit more funky and daring.  This shows you have character, aren’t afraid to show your personality and like to have fun…important stuff in business!

Imagery is critical in selling yourself and your business; have a good time with it and no doubt it’ll pay off!

Cheers, Kelly

5 reasons to hire a commercial photographer

•February 1, 2012 • Leave a Comment

As a professional commercial photographer it’s always gratifying to work with people who appreciate what excellent imagery can do for their business.  I also understand that the value applied to those images in order to craft your brand can be a lot to absorb.  Good photography is not cheap, but when you put so much of your time, energy and money into building your business why not make the investment to showcase what you have and what you’ve done.  Here are 5 excellent reasons to do so:

1.  Your customers want to see you!  There is no denying our world is fast paced and getting faster.  Most people need and want to be engaged immediately; that requires headshots and supportive imagery.  If you don’t sell your most valued asset, you and your employees, your message to your customers may mean you’re willing to cut corners.  A committment to quality starts and ends with good, strong and impactual imagery that captures your client base and draws them in.  In a nutshell, ‘show, don’t just tell’.

2.  Be prepared with marketing/advertising material.  Advertising and marketing opportunities can sometimes happen very quickly, I certainly know from experience.  Of course my material is always on hand when I need it, but is yours?  From newspaper, magazine, television, video requests, customer reviews, etc., having that quality imagery on hand and ready is imperative.  Low cost stock is an alternative but it’s also not specific to your business.

3.  Visual impact.  It’s now known that it takes 66% of ad space being visual before most people will stop and really take notice.  Words help yes, but studies show that customers will spend up to 75% more time reviewing ads if they contain imagery.  Replace good imagery with impactual imagery and the recipe for success just got a whole lot better.

4.  Because stock is what you pay for.  As I mentioned above stock photography is not specific to your business.  On top of that you’re paying for one time rights each and every time you use that shot.  More importantly however do you really want your competitors using the same image you just paid for?  Probably not.  Once again it comes down to exhibiting what you have accomplished, being proud of it and showing the world what you’re capable of.

5. You’re hiring experience.  Yes, we have good gear!  No, that is not what it takes to portray your business in the best possible fashion.  When you hire a solid professional you’re basically paying for the knowledge that the individual has gained over the years, his/her technical ability (which should be second nature) and maybe of even more importance, the ability to listen intently to the client, decide on a plan of action and carry that our flawlessly.  Once again, this all about how you, your employees, and your products and services are portrayed.

Good luck out there!

 
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